originating from the highlands of Karuizawa, Japan.
Elegantly crafted | High-performance | Small Batch.
Nestled against the majestic Mount Asama backdrop, the historic town of Karuizawa has long been a haven for those seeking a respite from the bustle of daily life. Amidst the peaceful ambiance, the idea for “EVERYDAY SOCIAL®” took root—a brand that seeks to turn ordinary days into extraordinary moments of connection through the joy of recreational sports.
We believe that sports have the power to transcend boundaries and forge friendships.
Nature's Inspiration in Design
Surrounded by crisp mountain air, whispering pines, and rushing streams, Karuizawa’s stunning natural beauty is more than just a backdrop—it’s the heart and soul of our brand's identity.
Each of our products is thoughtfully crafted with design elements that pay tribute to the town we live in.
EVERYDAY SOCIAL® & Pickleball: The sport that is accessible and inclusive in nature, mirrors our brand's philosophy of connection and community.
As players step onto the court, whether old or young, paddle in hand, they become part of a global community.
The brand's equipment isn't just a means to play the game—it's a bridge that unites players of all ages and backgrounds, fostering bonds beyond the lines of the court.
celebrates the moments that embody the joy of play and the spirit of togetherness.
The brand's products serve as catalysts for laughter, camaraderie, and the creation of lasting memories.
Ivan & Tomoko
Husband and wife duo who call Karuizawa home. An avid lover of the outdoors and sports, Ivan has been an avid pickleball, tennis, basketball and golf player since the early 1990s and continues to live a life of sport and community. He is the co-founder of the Karuizawa Pickleball Club and is the owner of Japan’s first outdoor private pickleball court, Rosewood Alley.
By day, he is an established Hedge Fund Strategist and investor with a natural drive and curiosity for all things creative and well-designed. His passion for fostering connections and bringing communities together, serves as the basis for the creation of his brand, EVERYDAY SOCIAL®.
Join Ivan and Tomoko on their journey as they continue to redefine the meaning of community through EVERYDAY SOCIAL®, where every day is an opportunity to connect, create, and celebrate life's moments.
Charly
Charly is an internationally award-winning multidisciplinary creative and the visionary behind all aspects of EVERYDAY SOCIAL®, taking charge of branding, product design, and marketing.
Her creative journey began in London after graduating from Central St. Martins College of Art & Design, where she applied her skills in various industries, including film & animation studios, luxury fashion, and screen-printing houses. She has also taken full-time roles at award-winning brand & packaging agencies.
Over 10+ years of working independently, she has also become the owner/founder of Charly & Co., fostering and elevating numerous start-ups and international corporations, and being part of major marketing campaigns for branding & events agencies.
Charly is committed to continually fueling new insights into the EVERYDAY SOCIAL® brand experience for a transformative and positive influence on our audience.
